Subscription Cancellation Survey Module Overview

The Subscription Cancellation Survey module is designed to collect feedback from users who downgrade their subscription plans. This module aims to provide actionable insights into user behavior, preferences, and reasons for downgrading, enabling businesses to improve customer retention strategies and product offerings.

Purpose

The primary purpose of this module is to gather exit feedback from customers who choose to downgrade their subscriptions. By understanding the motivations behind these decisions, companies can identify areas for improvement in their services, pricing models, and support systems. This data-driven approach helps organizations make informed decisions to enhance user satisfaction and loyalty.

Benefits

Enhanced Customer Retention: By identifying pain points that lead to downgrades, businesses can implement targeted strategies to retain customers.
Informed Product Improvements: Feedback from the survey provides valuable insights into what features or services users value most, guiding product development.
Data-Driven Decisions: The module offers a structured way to collect and analyze data, enabling organizations to make informed decisions based on user behavior.
Personalized User Experience: Insights from the survey can be used to tailor communication and offerings, improving overall customer satisfaction.

Usage Scenarios

Subscription Downgrade Flow Integration: This module is seamlessly integrated into the subscription management system, triggering a survey upon detecting a downgrade event.
Customizable Survey Design: Developers can configure the survey to include specific questions relevant to their business needs, ensuring targeted feedback collection.
Real-Time Data Collection: The module captures responses in real-time, allowing for immediate analysis and action if needed.
Dashboard Integration:Survey results are displayed on a dedicated admin dashboard, providing insights into trends, common reasons for downgrades, and customer sentiment.

This module is essential for businesses looking to understand and address the factors influencing subscription downgrades, ultimately improving user satisfaction and retention.

The Subscription Cancellation Survey module is designed to gather valuable feedback from users who downgrade their subscriptions. Here’s a detailed breakdown of its features and considerations:

Survey Trigger: The survey appears immediately after a user completes the downgrade process, ensuring timely and relevant feedback collection.
Dynamic Survey Questions: Questions adapt based on the user’s action—whether they downgraded or did not renew. This tailored approach provides targeted insights into specific behaviors.
Feedback Submission Handling: Feedback is securely stored for analysis, preserving data integrity and allowing companies to review trends and patterns.
Integration with CRM and Analytics Tools: Survey results are linked to other systems through APIs, enabling a comprehensive view of customer interactions and enhancing decision-making.
Opt-Out Option: Users can decline participation, respecting their privacy and maintaining positive customer relations.
Anonymous Submission: Allowing anonymous feedback encourages honest responses, potentially yielding more genuine insights for the company.

Considerations:

Timing of survey appearance post-downgrade.
Incentives for completing the survey if offered.
Whether dynamic questions are pre-defined or algorithmically generated.
Technical integration methods with CRM and analytics tools.
Security measures to protect user feedback, especially anonymous submissions.

This module effectively enhances customer retention strategies by leveraging honest feedback, while respecting user preferences and ensuring data security.

Module: Subscription Cancellation Survey

Category: Payment
Summary: Collects exit feedback from users who downgrade their subscriptions.

1. FastAPI Endpoint (Backend)

This endpoint handles the submission of cancellation survey responses.

from fastapi import APIRouter, HTTPException
from pydantic import BaseModel
from typing import Optional

router = APIRouter()

class CancellationSurvey(BaseModel):
    user_id: str
    email: str
    subscription_tier_before: str
    subscription_tier_after: str
    survey_link: str
    feedback_questions: Optional[dict] = None

@router.post("/api/subscription-cancellation-survey", response_model=CancellationSurvey)
async def submit_cancellation_survey(survey_data: CancellationSurvey):
    try:
        # Here you would typically store the survey data in your database
        return survey_data
    except Exception as e:
        raise HTTPException(status_code=500, detail=str(e))

2. React UI Component (Frontend)

A simple form component to collect user feedback.

import { useState } from 'react';

const CancellationSurveyForm = ({ onSubmit }) => {
    const [formData, setFormData] = useState({
        user_id: '',
        email: '',
        subscription_tier_before: 'basic',
        subscription_tier_after: 'free',
        survey_link: ''
    });

    const handleSubmit = async (e) => {
        e.preventDefault();
        try {
            await onSubmit(formData);
        } catch (error) {
            console.error('Survey submission failed:', error);
        }
    };

    return (
        <form onSubmit={handleSubmit}>
            <div>
                <label>User ID:</label>
                <input
                    type="text"
                    name="user_id"
                    value={formData.user_id}
                    onChange={(e) => setFormData({...formData, user_id: e.target.value})}
                />
            </div>
            <div>
                <label>Email:</label>
                <input
                    type="email"
                    name="email"
                    value={formData.email}
                    onChange={(e) => setFormData({...formData, email: e.target.value})}
                />
            </div>
            <div>
                <label>Subscription Tier Before:</label>
                <select 
                    name="subscription_tier_before"
                    value={formData.subscription_tier_before}
                    onChange={(e) => setFormData({...formData, subscription_tier_before: e.target.value})}
                >
                    <option value="basic">Basic</option>
                    <option value="pro">Pro</option>
                    <option value="premium">Premium</option>
                </select>
            </div>
            <div>
                <label>Subscription Tier After:</label>
                <select 
                    name="subscription_tier_after"
                    value={formData.subscription_tier_after}
                    onChange={(e) => setFormData({...formData, subscription_tier_after: e.target.value})}
                >
                    <option value="free">Free</option>
                    <option value="basic">Basic</option>
                </select>
            </div>
            <button type="submit">Submit Survey</button>
        </form>
    );
};

export default CancellationSurveyForm;

3. Data Schema (Pydantic)

This schema defines the structure of the cancellation survey data.

from pydantic import BaseModel
from typing import Optional

class SubscriptionCancelsurvey(BaseModel):
    user_id: str
    email: str
    subscription_tier_before: str
    subscription_tier_after: str
    survey_link: str
    feedback_questions: Optional[dict] = None

# Example usage:
"""
{
    "user_id": "1234",
    "email": "user@example.com",
    "subscription_tier_before": "pro",
    "subscription_tier_after": "free",
    "survey_link": "https://example.com/survey/1234",
    "feedback_questions": {
        "q1": "Why did you downgrade?",
        "q2": "What could we have done better?"
    }
}
"""

Notes:

Authentication: Ensure user authentication is in place to prevent unauthorized submissions.
Rate Limiting: Implement rate limiting to avoid abuse or spam submissions.
Validation: Use the Pydantic model for request validation on the backend.
Security: Add CSRF protection if this form is exposed to external users.
Testing: Test both the frontend and backend thoroughly to ensure data consistency.

Subscription Cancellation Survey Module Documentation

Overview

The Subscription Cancellation Survey module is designed to gather feedback from users who downgrade their subscriptions. This helps in understanding user dissatisfaction and improving retention strategies.

Subscription Management: Handles subscription plans, renewals, and downgrades.
Payment Gateway Integration: Facilitates secure transactions for subscription changes.
User Feedback Collection: Manages the collection of user opinions across various touchpoints.
Analytics & Reporting: Tracks feedback data to identify trends and areas for improvement.
Email Notifications: Sends follow-up surveys post-cancellation via email.

Use Cases

Downgrade Pathway Survey: Trigger a survey when a user selects a lower-tier subscription plan.
Cancellation Page Feedback: Display the survey upon cancellation initiation from the billing page.
Post-Cancellation Email Survey: Send an email survey to users who did not respond initially, including a link for feedback submission.

Integration Tips

User Authentication: Ensure seamless integration with existing user authentication systems for personalized feedback experiences.
Real-Time Processing: Implement real-time data capture and processing to immediately feed into analytics tools.
Cross-Platform Compatibility: Design the survey interface to be responsive, ensuring compatibility across web, mobile, and other devices.

Configuration Options

Parameter	Description	Default Value	Possible Values
`enable_survey`	Enables or disables the survey feature.	`true`	`true`, `false`
`show_on_downgrade`	Determines if the survey appears during a subscription downgrade.	`true`	`true`, `false`
`show_on_cancel`	Shows the survey upon cancellation from the billing page.	`true`	`true`, `false`
`email_survey_interval`	Sets the number of days after cancellation to send an email survey.	7	Any positive integer (e.g., 3, 5, 14)
`survey_questions`	Configures the questions for the survey.	[]	JSON array of question objects
`email_template_id`	Specifies the email template ID for follow-up surveys.	`-1`	Any valid template ID
`capture_additional_notes`	Allows users to provide additional comments in the survey.	`true`	`true`, `false`

Example Configuration

{
  "enable_survey": true,
  "show_on_downgrade": true,
  "show_on_cancel": true,
  "email_survey_interval": 7,
  "survey_questions": [
    {
      "type": "multiple_choice",
      "question": "Why are you downgrading?",
      "options": ["Better plan elsewhere", "Too expensive", "Features not needed"]
    },
    {
      "type": "text_box",
      "question": "Additional comments:"
    }
  ],
  "email_template_id": 42,
  "capture_additional_notes": true
}

Conclusion

This module is essential for gathering valuable feedback to enhance user retention and subscription satisfaction. By integrating it thoughtfully with related modules, developers can create a comprehensive system that leverages user insights effectively.

Subscription Cancellation Survey